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Heidi Scholz Interview

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It’s always a treat to meet customers face to face after only knowing them through email or phone conversations. While visiting our daughter Zoe Welch in Austin over Thanksgiving last year, Heidi Scholz and her spouse, Scott, generously agreed to meet me for lunch. They recommended East Side Café , an elegantly cozy home turned restaurant. A local favorite, East Side Café is best known for pioneering urban farming as early as the 1980’s. As we savored their famous enchiladas, we traded notes on how Heidi’s Soul Seat journey began.   Pack Matthews:    Is my memory correct that you got in touch with us after hearing about the Soul Seat through Katy Bowman ? Heidi Scholz:        That is correct. I was on my own personal journey after I did my yoga training and had injured myself. Looking for relief and searching through the internet, I saw the words “nutritious movement” and started to research that. I tried a few of Katy’s suggestions and thought “this is really awesome.” I saw one of her YouTube videos where she was on the Soul Seat and she said, “If you don’t have one of these yet, you need to look into this.” And she showed all the ways you could use it and I said, “Yes! Yes, I do need one of those.” Because that’s the way I was trying to move my body. I was trying to do it in a natural way, not sitting in a chair. I realized it hurt to sit in a chair. I felt worse after I sat in a chair. I tried to standup. I tried to sit on the floor. I tried to do anything but sit in a chair. The Soul Seat sounded like the answer to what I was looking for. So, lo’ and behold! I have one! Pack:       You hadn’t actually tried a Soul Seat. Heidi:      No, I had not. Pack:      I remember you contacted me, curious if there was anyone in the Austin area that had one. Heidi:      Right....
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Kara Braudis interview


Our featured Soul Seater, Kara Braudis is a Dermatopathologist.  In addition to seeing clients in the dermatology clinic, Kara also teaches in the medical school at the University of Missouri (MU), where her students learn to diagnose the diseases of the skin.  The following is an edited transcript of our conversation at her clinic office.   Kara welcomes me into her office at the Dermatology clinic on the MU medical campus. She is perched on her Soul Seat beside an impressive microscope.  The first thing I notice is her posture.  If you only saw her from the torso up, you would think she’s standing at the microscope, so effortless is her poise. Pack: You’re a dermatologist and a pathologist.  Tell us a little about how those work together.   Kara Braudis:   As a dermatopathologist, I’m dermatology trained. You can become a dermatopathologist by doing either a dermatology residency or a pathology residency. And then dermopathy is a fellowship, typically a one-year fellowship. For me, it’s really nice because I get to do a mixture of diagnostics at the microscope and I also get to see patients in the clinic. It’s a really nice blend for me being sort of a born introvert. I value my quiet time at the microscope but I also love interacting with people and with patients. I feel like that really helps me stay grounded to keep my hands in everything. So I would never want to give the clinical part up. I love it.  Pack:  It sounds like they inform each other nicely. Kara: They absolutely do. Dermatology is unique in its relationship with pathology (what we find under the microscope). Dermatologists really have to be able to understand the microscopic report more than many other specialists. Other clinicians may only need to look at the diagnosis line from the lab and say, “Okay, it’s such and such.”  But dermatologists, we use the biopsy as one piece of information in our entire clinical evaluation. So we really have to have an in-depth understanding of pathology findings. That’s why I enjoy teaching residents. I always...
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Interview with Soul Seater Vish Chatterji

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We always like to hear of the creative seating hacks our customers have turned to before finding the Soul Seat.  In the case of Vish Chatterji, he took it a step further.  Coming to the project with a background in corporate product development for the likes of Belkin and Chrysler, he applied his considerable maker chops to roughing out his own Soul Seat. Based in Southern California, Vish is an executive coach, software startup  founder, certified Yoga instructor and a product development specialist.  His consulting firm, Head and Heart Insights provides executive level coaching with broad areas of expertise from product development to organizational culture change. You will get a taste of how Vish deftly integrates his many areas of expertise to help his clients thrive as our conversation moves from yoga, to product hacking, to business strategy to the microbiome and the benefits of squatting to poo.   The following transcript from a Facetime session was edited for clarity. Finding The Soul Seat Pack Matthews:  You and I first met in Hermosa Beach didn’t we? Vish Chatterji:  Yes, at the South Bay Yoga Festival , September 2016.  That year I was invited to teach at the Festival, but at that time I wasn’t quite in the place to do that, so I just went to the festival to meet the organizers and wander around. And as I was wandering around, I noticed your booth’s banner. It had somebody sitting on this contraption in all sorts of different directions. I thought, “Wait a minute. That’s how I sit at home, but I can’t do that at the office.”  And so, I wandered over, and I met you, and you had a nice personality, and you had a demo model, and said, “Hey, try it out.” And I sat on it, and I just felt great. I thought, “Oh, wow. This is made for me.” And then I switched to a few different positions, and – in fact the way I’m sitting right now, the Perch is raised up about 3 or 4 inches, and my feet are sort of in...
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Customer interview with Kathy Pickerel

Have you ever tried to hack a solution to your sitting challenges?  We love hearing about them.  Kathy Pickerel explored enough alternatives to see that the Soul Seat was just what she was looking for.  In this interview you’ll hear her echoing what others before her have reported; less pain, improved focus and that she’s not alone in her preference for sitting with knees up.  As a pediatric nurse working on her Doctorate of Nursing Practice (D.H.T.) Kathy’s able to articulate why this “fetal position” pose may be so popular. Along with with helping you lean into your work, it could be reducing your anxiety as well. Kathy recently spoke with me, over the phone from her home in North Carolina where she’s been using her Soul Seat since November of 2016. Pack :   How does the Soul Seat fit into your day? Kathy : I spend long hours at my desk at home doing homework, writing papers, writing emails.I expected to be more comfortable while working, but one of the things I didn’t expect to happen with the Soul Seat was that I also stopped getting all the neck pain I used to have. I would have these neck spasms all the time. I’d always have a heating pad on my neck. I stopped getting those when I switched to the Soul Seat and I have not had that in months! Part of it is I think, because it swivels and I have a lot of maneuverability so I’m always facing forward versus turning my head to the side, not straining one side or the other side.  And then the other part is being able to adjust the height of it, getting incredibly comfortable while I’m sitting in it. P :   That’s wonderful to hear. K : Yeah, I love it, love love love it. I love the chair.  My daughter is always fighting me to sit in the butterfly chair.  She calls it the butterfly chair because of the shape of the lower cushion. P: Yes, it does look like a butterfly doesn’t it?  I’m curious...
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Interview with Tron Jordheim

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Tron Jordheim, author, VP of Marketing for Storage Mart For this interview we visit Tron in his office at Storage Mart where he is settled comfortably on a Soul Seat.  Scattered around the office are a version of a kneeling chair, and a conventional office task chair. Pack Matthews: Hi Tron.  How about we start with a brief description of your current work. Tron Jordheim: I'm the VP of marketing at Storage Mart.  I also run a subsidiary that's a call center, so I spend a lot of time sitting at my desk combing through reports, doing correspondence, things like that, so I spend hours and hours sitting during the day in my office.  So I'm one of the "sitters". P: I see that you've got some wear on your Soul Seat.  How long have you been using it? Are you about ready for a reupholster job? Tron: I don't know, about a year and a half.  I move it up and down a lot.  But I've only got one little nick on it.  And sometimes I sit on it with my shoes on, which probably isn't good and sometimes I'll kick 'em off.  I'll move my perch up and down depending on what I feel like doing. P:  From your own experience, when you first saw the Soul Seat, what made you willing to try it?  You've had prior experience with alternative seating, so to speak.  Right here in your office you've got a kneeling chair, a Soul Seat and a conventional chair. T: We've got a couple of Ball Chairs in the office that I got for people 'cause they're super cheap and people like 'em. P: And you've acknowledged that the Soul Seat is a weird looking chair.  It's kind of odd. T: Right. P: Can you remember what was going through your head?  Because not everyone gets a chance to sit on it.  We don't have store fronts around the country.  How would you describe that first encounter with the Soul Seat? T:  Well, I've been struggling with office chairs for as long as I've been...
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